JIA ASIAN

A new name and logo for Jia at Beau Rivage Resort & Casino Biloxi

Role: Graphic design intern

This was the first professional project Raina worked on from start to finish at GIRVIN, a design agency in Seattle.

Jia Asian logo on a restaurant sign

New signage installed

SERVICES

Logo design

TECHNOLOGY AND TOOLS

Illustrator - illustration and design

ABOUT THIS PROJECT

The design team was asked to create a new name and logo for the Beau Rivage Resort and Casino.

The restaurant space is contemporary, serving upscale Asian cuisine. We drew letterforms with subtle shape inspiration from chopsticks, and a swirl motif heavily influenced by Feng Shui to create a fresh and clean combination.

The logo was implemented on signage, placards, embossed menus, embroidered chef coats and servewear.